Quick story about this ad - I used to get GamePro Magazine back in 1991. I got an issue with a Spider-man game on the cover being featured and when I opened the cover, that ad was in it. I was floored and had never been so excited about a video game coming out. I carried that magazine around all the time just staring at the two-page ad. Up until that point, the only two hockey games for the NES and Genesis were Blades of Steel and Nintendo Ice Hockey, so this was a huge jump in terms of both graphics and a different point of view. A video hockey game with REAL NHL teams and their logos, plus real players.
I already had a Sega Genesis (one look at the back of the John Madden Football box for the Genesis and I traded in the NES!) and back then there was no web, so you either pre-ordered games in the store or by phone. I was so obsessed about this game that I immediately pre-ordered it by phone and would call "Electronic Arts Direct" every week to see if a different person would give me a different release date for the game. PLUS during these first couple of years, if you ordered games thru Electronic Arts Direct, you'd receive the game in the mail about a day or two before it hit store shelves. I called that phone number so many times that I STILL remember the phone number: 1-800-245-4525.
Here's a scan of that GamePro Magazine cover (August 1991 edition)...yes, I still have that magazine - GREAT MEMORIES!