Maybe if the tourney was weight-big fixed, the Pens would be willing to sponsor (being that Lemieux's the co-owner of the team, for those who don't follow the NHL). :-)
In all homesty though, Pittsburgh would be a good city ro have this in. Not extremely expensive, in an area where we're within reasonable distance of the big hockey markets (Detroit, Chicago, Philly, New York, Boston, Buffalo, D.C., eastern Canada), and it's also a city that houses all kinds of stupid events and it has a population that supports all kinds of stupid events (Pierogi races anyone?).